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It’s rooted deep in our families and culture. It’s the world we have grown up in and know from up close, the gardens of Darjeeling and Assam, the Himalayas looming as a backdrop. We are steeped in a legacy that’s centuries old. We value it and uphold this inheritance.
It has established a complex system of processors, distributors, importers, exporters, auction houses, warehouses, buyers and sellers. And all play a part in distancing tea’s true essence from tea drinkers, putting months between harvest and cup.
It’s time for a new approach. It’s time to enjoy tea, in an entirely new way.
Not to distributors. Not to resellers. But to tea drinkers.
Uniting the richest flavors of the finest teas with the curious, the cultivated, and the adventurous, all over the world. The freshest tea you’ve ever tasted, from crop to cup. There is simply no simpler way to experience the wonderful complexity of tea.
We believe every tea drinker deserves to know how, where, and when their tea was born. The greatness of a tea lies in its very precise origins. We’re redefining the way the world thinks about and enjoys tea by ensuring the leaves are superbly sourced—and hand-picked and packed—every time. We can do this because we know the best teas in India, and we work right at the sources, in the same gardens where the teas we sell are grown.
We’re packing up freshness. Tea thrives on freshness—and so do we. We’re small and nimble, and we have no middlemen: we make sure every 100 grams of tea we send out are fresher and tastier than anything you’ve ever had to date. We deliver the most delicious loose leaf teas from Darjeeling, Assam, and Nilgiri to the world every single day.
We’re pioneers who are redefining how tea itself should be enjoyed. There are those who follow the rules and those who write them. We’re a start-up culture that’s changing the way tea works, from its place of origin to its drinker. We’re continuously reinventing the way tea is consumed by changing the game with radically simple approaches.
Teas taste best when they’re fresh. Much like vegetable and fruit, teas do go stale over time. They lose flavor and aroma and become flat. Fresh teas are delicious, full of flavor, and offer a sublime experience. We believe that everything that can keep teas fresh must be done. And that our customers should enjoy teas just the way we do.
The traditional tea route is a long one, beginning in the garden and involving multiple middlemen. It takes between 6-8 months for teas, once produced, to reach the consumer. No one seems to have stopped to ask why. Or attempt a more efficient system.
We chose to ask questions. We did away with the long supply chain, reducing it from five stages to two. We’ve become the single link between producer and a global consumer base. The happy consequence is a better price for a much better tea.
Moisture robs teas of freshness and renders them state rapidly. Our quality norms insist on a maximum moisture level of 4%. A temperature and humidity controlled-facility ensures that this is maintained. The teas themselves go into opaque bags with an aluminium layer that protect them from excess moisture and light.
Heat causes leaves to perspire and renders it tasteless. A hot and humid storeroom or warehouse is the worst place for tea. We set up India’s first tea cold storage, where teas are stored in a temperature-controlled environment, and keeps it fresh.
Oxidised tea leaves will make flat tea with no flavor or briskness or astringency. We vacuum pack our teas through storing and shipping to prevent this.
We go to great lengths to keep our teas fresh so that our customers get nothing less than the freshest teas that will make a delicious cup.
